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The Use of Signs in Retail Promotions


We all know that signs are an integral part of promoting products in a store. After all, that is the basic way to provide knowledge about the different items being sold at a store. However, like all weapons of promotions, there could be misused or less use of signs and repercussions are felt accordingly. While signs of an outlet might be enough to allow customers to know what you are selling in a store, sometimes more signs are required to lure them in.
Providing information
With the changing retail scenario across the world, the glitzy stores in malls usually see more people gazing at the products and displays from outside than stepping in to make a purchase. In many instances, brands realize that they are building visuals for their products, akin to video ads made by Brisbane video production. The customers might ultimately opt for cheap bargains online than step inside the outlet to make a purchase.
Promoting special campaigns
When sales start, that is when stores get into frenzy, decorating the different displays and putting up signs and banners of all kinds. Indeed, sales at the retail outlets are opportunities to make the most of profits at stores where footfall might not be high through the year. While signs and banners are important, too less usage might drive away the attention of shoppers to other stores while too many might crowd their minds and overwhelm them. Hence, a balance needs to be maintained along with innovative video ads with Brisbane video production.
Intrigue and tease
One of the successful ways of using signs is to not give away adequate information to the shoppers by the windows. If the shopper is able to gain all necessary information from the signs by the windows, you might lose out some who would have stepped inside to inquire about the products and campaigns. Hence, signs need to be designed as teasers or opening lines so that shoppers come in to find out more about the special offers.
Use of graphics
The use of graphics plays a vital role in attracting customers to a store. When sales are on and every store has a similar campaign to promote, often the use of fonts, words, colors and other images would act as the differentiating factor for a store. These are strategies that need to be designed as per the particular marketplace where a store is located and the kind of people it is meant to attract. When it is a children’s store, offering an irresistible gift with certain purchases would surely make the little ones drag their parents into the store. Hence, signs can be used in innovative ways in this manner.

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